In partnership with local doctors and Bay Area recording artists, OOAAC will elevate the leadership and genius of health care professionals as trusted messengers and providers in the fight against COVID-19. Together, we will leverage the celebrity of local artists and elevate the public trust of the doctors in their local community- inspire and motivateinspiring Oaklanders to get vaccinated.

The second phase of the program is an Artist Sponsorship Program in which our Vaxx Facts Ambassadors share “Vaxx Facts” via social media posts on a weekly basis. These artists have felt the impact of COVID firsthand and the ASP will resource local artists to create art that is factually accurate and culturally relevant. Posting and sharing our educational communications content, artists serve as ambassadors and validators about the scientific realities of the virus and power of vaccination, thereby reducing misinformation in the community. Artists will also spread the word via word of mouth, through their networks, and via social media to create an echo- chamber of support for vaccination.

The third phase of the program consists of “Vaxxed & Relaxed” events/ gatherings parties. We want to leverage culture to shift the culture around the importance of vaccination by sponsoring events that are fun and engaging with onsite vaccination stations available. Whether the vaccination sites are stationary or pop up sites, these events provide access to the vaccine and information in order to increase awareness, provide support and connect the community to local health care heroes.